- Levity Live has hired Spencer Griffin as its new EVP of Content and Creative Strategy.
- Griffin previously served as VP of TV and Creative Strategy at Just For Laughs for seven years.
- The new role focuses on expanding Levity Live's content production and digital media strategy.
- The hire aims to bridge the gap between live comedy venues and modern digital content formats.
Levity Live Appoints Comedy Veteran Spencer Griffin to Lead Creative Strategy
The former Just For Laughs executive joins the live entertainment powerhouse to spearhead content development and expansion.
Jul 16, 2026·0 views
Key Takeaways
Levity Live, a dominant force in the live entertainment and comedy production sector, has announced a major leadership acquisition. The company has officially appointed Spencer Griffin, a long-time veteran of the comedy industry, to the newly created role of Executive Vice President of Content and Creative Strategy. This strategic hire signals a concerted effort by Levity Live to refine its creative output and accelerate its expansion into new media formats during a period of rapid industry evolution.
Griffin joins the team following a highly successful seven-year tenure at Just For Laughs, where he was instrumental in shaping the brand's global identity. During his time at the Montreal-based comedy giant, he ascended through various senior creative and development roles, ultimately serving as the Vice President of TV and Creative Strategy. His move to Levity Live is seen as a significant "get" for the company, as they look to leverage his deep connections within the stand-up comedy circuit and his expertise in multi-platform content distribution.
In his new capacity as EVP of Content and Creative Strategy, Griffin will be tasked with overseeing the development of Levity Live’s diverse slate of projects. The company, which operates a network of high-profile comedy clubs and produces numerous specials, is looking to bridge the gap between live performance and digital-first entertainment.
Industry insiders believe that Griffin’s background—specifically his work in curating large-scale festival content and television development—will be vital as Levity Live navigates the changing landscape of comedy consumption. With audiences increasingly shifting toward streaming platforms and short-form digital content, Griffin’s mandate is expected to focus on:
- Original Content Development: Creating exclusive specials and series tailored for streaming services and social media platforms.
- Strategic Partnerships: Expanding the company’s reach through collaborations with major networks and digital streamers.
- Brand Evolution: Modernizing the creative strategy to ensure Levity Live remains the premier destination for both established stars and emerging talent.
- Cross-Platform Integration: Ensuring that the "live" experience of their clubs is effectively translated into high-quality digital programming.
The comedy industry has undergone a massive transformation in the last few years, moving away from traditional gatekeepers and toward a more fragmented, creator-led economy. Levity Live, by creating a dedicated executive role for creative strategy, is positioning itself to be more agile in this environment.
Spencer Griffin’s career trajectory is closely tied to the international growth of stand-up comedy. His deep institutional knowledge of how to build and market comedy brands will likely provide Levity Live with a distinct competitive advantage. Whether it is scouting new talent or negotiating complex development deals, Griffin brings a level of operational sophistication that is essential for a company looking to scale its influence.
As Levity Live continues to manage its portfolio of venues and production assets, the appointment of a seasoned executive like Griffin suggests that the company is preparing for a new phase of growth. The entertainment sector is currently grappling with high demand for authentic, relatable content, and comedy remains one of the most resilient genres in the streaming era.
By placing a creative-first executive in a high-level strategic role, Levity Live is signaling to talent and investors alike that it intends to remain at the forefront of the comedy world. With Griffin at the helm of content and creative direction, the industry will be watching closely to see how the company’s upcoming slate of programming takes shape in the coming months.
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Frequently Asked Questions
Who is the new EVP of Content and Creative Strategy at Levity Live?
Spencer Griffin, a former executive at Just For Laughs, has been appointed to this newly created role.
What will Spencer Griffin do at Levity Live?
Griffin will lead the company's content development, creative strategy, and expansion into new digital media platforms.
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