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Entertainment
Fox’s Red Seat Ventures Teams Up With Amazon for Programmatic Ad Expansion
Fox Corp.’s Red Seat Ventures is expanding its programmatic reach by integrating with Amazon’s advertising ecosystem, marking a shift in how media giants monetize digital inventory.
Jul 20, 2026

Entertainment
The Silent Evolution of TV's Upfronts: Why the Media Giants Are Keeping Quiet
The annual television upfront market has concluded with unprecedented silence. Behind the closed doors of NBCUniversal, Fox, and Disney, a fundamental shift in ad-buying behavior is redefining the relationship between big brand budgets and premium video content.
Jul 15, 2026