Togethxr and iHeartMedia Launch 'Everyone Watches Women’s Sports' Podcast

A New Era for Sports Media

Women’s sports have officially reached a tipping point, moving from the periphery of mainstream media to the center stage of global conversation. Recognizing this seismic shift, Togethxr—the influential sports media company co-founded by soccer icon Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel, and basketball legend Sue Bird, alongside veteran executive Jessica Robertson—is taking a bold step into the audio landscape. In a strategic collaboration with iHeartMedia, the company has announced the launch of "Everyone Watches Women’s Sports," a weekly podcast that will be available in both audio and video formats.

This partnership marks a significant milestone for Togethxr, which has spent years building a digital ecosystem dedicated to elevating female athletes. By tapping into iHeartMedia’s vast distribution network, the brand is poised to bring stories of grit, excellence, and cultural change to a much wider audience than ever before.

Why 'Everyone Watches Women’s Sports' Matters

The title of the podcast is more than just a catchy phrase; it is a direct challenge to the antiquated industry narrative that women’s sports lack a "broad" audience. In recent years, viewership records have been shattered across the WNBA, NWSL, and international athletic competitions. The podcast seeks to capture this momentum by providing a dedicated space for deep-dive analysis, athlete interviews, and cultural commentary.

According to the producers, the show will delve into:

• Athlete Narratives: Beyond the scoreboard, the show will explore the personal journeys of the women who are redefining their respective sports.
• Industry Trends: Discussions on the business of sports, including sponsorship growth, media rights, and the fight for equity.
• Cultural Context: Examining how women’s sports are influencing broader societal trends, fashion, and social justice movements.

The Power of the Togethxr Brand

What sets this podcast apart from existing sports media properties is the caliber of its founders. Because the company was built by athletes for athletes, the content inherently possesses a level of authenticity that resonates with modern fans. Alex Morgan, Sue Bird, and their co-founders have been instrumental in advocating for better conditions and higher visibility for women in the industry. By moving into the weekly podcast space, they are effectively controlling the narrative and providing the high-quality storytelling that this demographic has been clamoring for.

Jessica Robertson, who has been a driving force behind the company’s strategic vision, noted that the timing for this launch is essential. With the media landscape becoming increasingly fragmented, audio and video podcasts provide a unique opportunity to build community. Listeners aren't just consuming content; they are participating in a movement.

Leveraging the iHeartMedia Network

iHeartMedia’s involvement is a clear signal that the major media players are betting heavily on the long-term viability of women’s sports. Through this partnership, "Everyone Watches Women’s Sports" will benefit from massive promotion across iHeart's podcast network, which reaches millions of listeners globally.

This distribution strategy is designed to ensure that the show isn't just preaching to the converted. By positioning the podcast within the broader iHeart sports ecosystem, the producers hope to capture casual sports fans who may have recently discovered women’s sports through the "Caitlin Clark effect" or the increased visibility of the NWSL.

The Future of Sports Consumption

As we look toward the future of sports media, it is clear that digital-first companies like Togethxr are leading the charge. The move to a weekly format suggests a commitment to consistency—a vital component in building a loyal fanbase in the podcasting world. For fans, the show offers a reliable touchpoint to stay informed about the rapidly evolving world of women’s athletics.

As the show begins its rollout, industry analysts expect to see increased engagement from brands looking to associate themselves with the burgeoning women’s sports market. With the combined star power of the founders and the reach of iHeartMedia, "Everyone Watches Women’s Sports" is well-positioned to become a staple in the weekly routine of sports fans everywhere.