- Kun Gao, founder of Crunchyroll, has launched AniBiz.com, a B2B marketplace for the anime industry.
- The platform aims to digitize and streamline the complex global licensing process for anime IP.
- Major industry players including Aniplex and Toei are already participating in the marketplace.
- AniBiz seeks to reduce administrative friction and accelerate the global distribution of anime content.
Crunchyroll Founder Kun Gao Launches AniBiz, A New Global B2B Anime Marketplace
The new digital platform aims to streamline the complex international licensing process for industry giants like Aniplex and Toei.

Key Takeaways
The global anime industry, which has seen explosive growth over the last decade, is finally receiving a digital infrastructure upgrade. Kun Gao, the founder and former CEO of the streaming powerhouse Crunchyroll, officially announced the launch of AniBiz.com this Thursday. Operated under his new media company, Nakama, the platform is positioned as the first dedicated business-to-business (B2B) marketplace specifically engineered for the global anime ecosystem.
For years, the process of licensing anime for international markets has remained largely manual, relying on legacy communication methods, trade shows, and fragmented networks. AniBiz aims to dismantle these barriers by providing a centralized, streamlined digital hub where content creators, IP holders, and international distributors can connect, negotiate, and finalize licensing agreements with unprecedented transparency.
At launch, AniBiz has already secured buy-in from some of the most influential players in the animation world. The platform features offerings from industry stalwarts, including Aniplex, Toei Animation, and several other top-tier intellectual property holders. By bringing these major studios into a unified digital environment, AniBiz is effectively digitizing a workflow that has historically been slow and difficult to navigate.
"The goal is to provide the infrastructure that the modern anime industry deserves," said Kun Gao, who serves as the co-founder and president of Nakama. Alongside co-founder and CEO Brady McCollum and co-founder Sae Whan Song, Gao is leveraging his deep industry expertise to solve the friction points he witnessed during his tenure at the helm of Crunchyroll.
AniBiz is not merely a directory; it is a comprehensive transactional engine designed to serve the unique needs of the anime business. The platform provides several critical functions intended to accelerate global content delivery:
- Centralized IP Discovery: Distributors can browse a curated catalog of high-quality anime properties, complete with detailed metadata and availability status.
- Streamlined Licensing Workflows: The platform integrates tools for negotiation, legal documentation, and contract management, reducing the time spent on administrative overhead.
- Real-time Analytics: Stakeholders gain access to data-driven insights, helping them make informed decisions about market trends and regional demand.
- Global Networking: By creating a professional space for industry players, AniBiz fosters partnerships that might otherwise never occur due to geographic or language barriers.
As demand for anime continues to skyrocket in North America, Europe, and Latin America, the pressure on licensing teams to move faster has never been higher. Traditionally, a distributor might spend months coordinating with a Japanese studio, navigating time zones, and managing complex legal requirements.
AniBiz aims to collapse these timelines. By providing a "one-stop-shop" for licensing, the platform allows for faster turnarounds, meaning that fans can potentially see global releases synchronized more closely with Japanese broadcast dates. This efficiency is critical for combatting piracy and ensuring that creators are properly compensated for their work in a global market.
With the backing of seasoned veterans who understand the nuances of the anime community and the technical requirements of modern streaming platforms, AniBiz is well-positioned to become a standard tool for the industry. As the company continues to onboard more studios and expand its feature set, it could fundamentally shift how anime is exported from Japan to the rest of the world.
Industry analysts are watching closely to see if AniBiz can maintain its momentum and whether other major studios will follow the lead of early adopters like Aniplex and Toei. If successful, the platform could be the catalyst that finally brings the administrative side of the anime industry into the modern digital age.
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Frequently Asked Questions
What is AniBiz?
AniBiz is a dedicated B2B marketplace designed to connect anime IP holders with international distributors to streamline the licensing process.
Who founded AniBiz?
AniBiz was founded by Kun Gao, the founder and former CEO of Crunchyroll, alongside his partners at the media company Nakama.
Which studios are using AniBiz?
At launch, the platform includes major industry players such as Aniplex and Toei Animation.
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